Even before the introduction of TAG Heuer Connected over the last month, the head of the renowned Swiss watch manufacturer was confident shown that you can sell a luxury SmartWatch for $ 1,500 and more – and had it made to Apple. He was right. Meanwhile, even the production of $ 1500 SmartWatch must be increased.
TAG Heuer President Jean-Claude Biver told to demand that orders from dealers and customers already had been received for approximately 100,000 new SmartWatch. Currently only 1200 pieces per week are produced. This is to be increased within the coming months to 2000 pieces per week.
The online sale of the TAG Heuer ConnectedDrive has already been subjected – probably until May or June – to the traditional clocks dealers give a higher priority.
Given the success of these individual and special clock, we will develop a collection of different models, added Jean-Claude Biver added. This is the end of 2016 or early 2017 to come and could also include models made of gold and diamonds, said Biver.
The TAG Heuer Connected was presented together with Intel and Google and is based accordingly on an Intel Atom processor and the Android Wear operating system. It has a 360×360 large screen behind scratch-resistant sapphire glass, 1 GB of RAM and 4 GB of storage. The design is based on the TAG Heuer Carrera.